SEKRET
IDENTITY
Superhero Gear You Can Wear Every Day
GEAR
UP
From tactical workout gear and collectible character pins to ready-to-wear heroic silhouettes and ultra-high-end bespoke couture — there's a tier for every hero.
THE CHARACTER
UNIVERSE
Every Sekret Identity outfit embodies a unique character — each with their own symbol, story, and collectible pin. Your outfit is your alter ego. Your symbol is your mark.
FASHION
MEETS
HEROISM
Sekret Identity is the world's first fashion-entertainment ecosystem. We create superhero-inspired gear that is completely wearable during the day — from tactical workout sets and tech jackets to boardroom power suits — while fulfilling the universal desire to feel extraordinary.
From $35 character pins to $295 tactical gear to $8,500 bespoke couture, our collection spans 75+ products across every price point. Every piece features architectural precision, geometric paneling, functional pockets, and heroic silhouettes. Each outfit has its own unique character symbol — collect the pins, wear the gear, become the hero.
THE FOAM
WEAPON LEAGUE
Comicon meets UFC in the Circle of Combat
WHAT IS FWL?
A high-stakes, live-combat entertainment universe where mythical characters fight using realistic-looking foam rubber weapons in the Circle of Combat. Comicon meets UFC.
THE BRAND CONNECTION
FWL serves as the ultimate 'living runway' for Sekret Identity, showcasing our gear's durability and heroic style in real-time action.
HEROIC PERFORMANCES
Combatants wear breathable, high-skin-exposure gear designed for maximum mobility and theatrical impact in the arena.
YOU GOT ID?
Ready to join the identity revolution? Whether you're an investor, a retailer, or a future FWL warrior — we want to hear from you.
David E. Ballard — Founder & Creative Director